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Toy DHA 2u  Smart Play Smart Toys

Based in Malaysia, we are a group of young & enthusiastic mothers that runs with a Registered Company under Suruhanjaya Syarikat Malaysia (SSM) and Kementerian Perdagangan Dalam Negeri, Koperasi and Kepenggunaan (KPDNKK).

Inspired by the book of “Dr. Toy’s – Smart Play Smart Toys”, we discovered the secret code of how to raise a child with a High P.Q. (Play Quotient). We have all heard about IQ (Intelligence Quotient). It is a classic predictor of your child's mental ability. I believe that your child's PQ, her Play Quotient is an equally vital factor which affects how well your young one will attain the best of his physical, creative, and intellectual potentials.

Play is your child's work. Your child absorbs messages from toys through all stages of their growth. The kinds of toys selected and how your youngster plays with them will influence how well she meets her learning potential. Choosing the right toys for her play is not easy. It can be a real challenge to find the right product, at the right time, for the right price.

Unlike a common toy store, ONLY selects the range of products ie. puzzle, natural wooden block sets, cloth books, soft book or soft toy to develop your child’s hands on, analytic and problem solving skills which enriches both sides of the brain right and left hemispheres. Thus, the underlying principle of play, smart play, is that the child will gather essential experiences necessary for her fullest mental development. This is in line with our website name of where DHA is the most essential brain food in neurological and visual of child development. 

Your child's health and safety is of the utmost importance to us, we apply the highest quality benchmark in our product(s) selection process. Product(s) in have been carefully selected to conform at least one of the Conformity Standard in your region ie. CE Mark, EN71, or MC Mark.


Enjoy shopping with and your new online purchase experience at your own sweet time 24x7days, your child is a gift from heaven and they deserves the best.

We are always looking forward for a way to serve you better. If you have any comments or suggestions for us, please let us know~!



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